A good way to beat your competitors in any industry is to claim that their products are dangerous. This will force them to run an expensive recall of their products, and will damage their reputation with consumers. This gives you an easy opportunity to grow while they shrink. All you need to do is find the numbers on how many people were injured by your competitor's product, then start rumors on the Internet about it. The Internet, which last I checked, exists primarily for the purpose of spreading rumors, is a very good place to start looking for this kind of info.
Howtomakeadollar has done this step for you, and our info is legit (Really). It comes from a wonderful table created by the U.S. Census Bureau called "Injuries Associated With Selected Consumer Products." I promise this is a real thing. You can go there yourself if you don't believe me. In fact, I encourage you to go there, because there is something exhilarating about seeing all the people who have been to the hospital because of accidents involving such items as jars, drinking glasses, or shoes. You will probably waste a lot of time looking at it. I have warned you.
Here are a few samples:
99,010 - Number of people who had to go to the hospital because of injuries related to tableware and flatware (does not include knives!!)
304,556 - Number of people who were injured by doors
205,324 - Number of people injured by household containers and packaging
78,773 - People injured by lawnmowers
Keep in mind these numbers aren't just people who were injured a little bit. They are the number of people who were injured badly enough that they went to the hospital and voluntarily informed their doctor about the nature of their accident.
But its not as though the entire population of Green Bay Wisconsin limped into the hospital with forks and spoons sticking out of various body parts because of accidents. No. these were not a accidents. These events occurred because the fork industry knowingly allowed dangerous forks to pass off their assembly lines and into the hands of innocent and trusting consumers. If Big Tableware and Glassware is producing a product that hospitalizes 6,500 more people per year than lawnmowers, handsaws, and chainsaws combined, then you should have no problem selling your "safe" fork and spoon set.
Lastly, for your viewing pleasure, I present just one of the results that comes back if you run an image search for "Accidents involving forks"